I get asked all the time, "What is it that Yo Miami does exactly?" and until recently I never really had a satisfactory answer. I was forced to resort to long, vague explanations involving aspects of promotion, management, advertising and a few other fields. What made it all the more frustrating was that I knew if there's one thing a company needs in order to move forward and evolve organically, it's an identity. Finally as I was reading a magazine article (on a train in France of all places), a word jumped out and things almost audibly clicked into place: Ecosystem.
