February 2020

You can't throw a rock without hitting a music festival nowadays. From the mainstream expansions of huge events like Bonnaroo or Coachella, down to your neighborhood blues fest in the park. This doesn't have to be a bad thing, and can be a great way to discover new music while being immersed for extended periods of time. If you can get over your inner hipster and appreciate the idea behind them, you see past the usually commercialized interests that end up making the whole thing a bit more sterile and forced than you hope. Fortunately, with a festival like GroundUp there's absolutely none of that to deal with and all you're left with is an unfettered desire to enjoy the music in good company.