Caron Paris

About This Project

Over the course of two years, Yo Miami collaborated with the esteemed perfume house Caron Paris on several innovative projects. We conceptualized and coordinated a campaign with the Miami International University of Art & Design, engaging students from film, music, and fashion departments to create projects inspired by Caron’s new fragrance.

At the Superfine Art Fair, we activated an immersive experience featuring an inflatable sculpture suspended over a bed, where guests enjoyed scented pillows, curated music, and chocolates infused with the fragrance. Additionally, we produced and creatively directed a series of murals centered around the slogan “awaken your senses,” showcasing our comprehensive approach to experiential marketing and artistic collaboration. We also oversaw a portrait campaign where creatives described what timeless love meant to them, tying to another slogan we developed.