Spectrum Art Fair
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About This Project
We partnered with Life is Art to produce an activation at Spectrum Art Fair in Miami. During this innovative activation, we organized a dynamic collaboration, pairing six artists into teams of two to create large-scale paintings live at the fair. This initiative, part of the fair’s interactive programming, allowed visitors to engage directly with the artists and witness the creative process in real time, adding a vibrant and spontaneous element to the fair.
Spectrum Miami is known for its curated contemporary art exhibitions, featuring over 200 galleries and artists from around the globe. The fair attracts a diverse audience, including high-net-worth collectors and art enthusiasts, offering them an immersive experience with various special programs like Art Labs and live demonstrations.