Surfcomber Hotel

About This Project

Conceptualized project for Kimpton Surfcomber “Room 301”—a limited time guestroom experience that was designed to dive deeper into building human connections. Room 301 is immersive and it all starts with a shared sense of place.

We were tasked with coming up with the Creative Direction for an activation in the room which would involve some element of collaboration between all the guests who stayed there over the course of the program. We came up with the idea of painting a black and white outlined mural on a wall in the room, which featured a retro style image of the hotel. Each guest was provided with a small canvas that depicted one portion of the overall image, along with paint markers in a variety of colors. Once the program ended, we were left with a patchwork mosaic made up of all the smaller painted canvases.