How Mural Pricing Really Works

How Mural Pricing Really Works

Let’s clear something up that I find can sometimes seem almost mystical: mural pricing is a calculation, just like any other service you are paying for as a business owner. Whether it’s plumbing, flooring, electrical or anything else, there are different variables and different levels of expertise that factor into the pricing.

If you’re a business owner, developer, or fellow artist wondering how mural pricing actually works, here’s what matters most:

• Size & scale: Bigger walls = more time, materials, and logistics.
• Design complexity: Intricate detail requires more labor.
• Surface condition: Prep work can make or break a budget.
• Location & access: Is it a 20-foot ladder job, or does it need a lift?
• Artist experience: Years of expertise bring efficiency, vision, and reliability.

Custom artwork is an investment, and once you recognize it as such, you stop apologizing so much for charging what it’s worth. A mural is not a paint job. It’s strategy, branding, and cultural capital.