Reyna Noriega Photo Opp Wall Build

About This Project

In January 2025, artist Reyna Noriega brought us on to consult on logistics and location scouting for a temporary studio space while developing a large-scale photo opportunity backdrop for Ally and Unrivaled. The installation was set to be featured at the entrance of the venue hosting women’s basketball games, making visibility and execution key factors in the planning.

We vetted and facilitated introductions to various fabricators for the backdrop wall, helping Reyna navigate potential challenges early on to ensure a seamless build. Ultimately, we connected her with the vendor who successfully completed the fabrication. Additionally, we sourced potential temporary studio spaces where she could paint the piece before installation, though she ultimately secured a location through her own network due to pricing and other considerations.

Our role ensured that the project ran smoothly from concept to execution, allowing Reyna to focus on her creative vision while we handled the logistical groundwork.